The Influence of Taylor Swift on the NFL

Kansas City Chiefs quarterback Patrick Mahomes recently shared that Taylor Swift, who is currently dating his teammate Travis Kelce, has shown a keen interest in football. According to Mahomes, Swift has been actively involved in discussing and suggesting game plays for the upcoming season. This unexpected involvement from the pop superstar has taken many by surprise, but Mahomes mentioned that Swift asks insightful questions and even draws up plays for consideration.

Taylor Swift’s love for football may have stemmed from her father, Scott Swift, who has been a longtime Philadelphia Eagles fan. However, her interest in the sport seemed to escalate last September when she began attending more football games to support Kelce. Throughout the last season, Swift was seen at various games across the country and even made a 12-hour trip from Japan to Las Vegas to attend the Super Bowl in February.

Swift’s presence at football games has not gone unnoticed, with reports suggesting that her attendance at certain games has led to a significant increase in viewership. For example, after Swift was spotted at a Chiefs versus Jets game last October alongside celebrities like Blake Lively, Ryan Reynolds, and Hugh Jackman, the viewership reportedly soared. A Storyful newsletter indicated that Swift’s appearance brought in a whopping 27 million viewers for that particular game, marking a 22 percent rise from the previous year’s Week 4 matchup.

In addition to boosting viewership, Swift has also been credited with attracting more female fans to the NFL. Patrick Mahomes acknowledged Swift for her role in diversifying the fanbase and encouraging girls and women to engage with football. Mahomes expressed his excitement about seeing young girls bonding with their fathers over football, emphasizing the positive impact Swift’s presence has had on the sport.

As the Kansas City Chiefs gear up for the 2024 regular season opener against the Baltimore Ravens on Sept. 5, the anticipation is high. While it is uncertain whether Taylor Swift will be in attendance at the season opener, there is a strong belief that she will continue to support Travis Kelce and the Chiefs throughout the upcoming season. Swift’s enthusiasm for football and her ability to draw in new fans may very well have a lasting impact on the NFL’s viewership and fan engagement moving forward.

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Music

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