Emily Ratajkowski’s recent announcement as the new United States brand ambassador for Intimissimi, the renowned Italian lingerie label, marks a significant moment in both her career and the brand’s evolution. In a revealing photoshoot that has captivated onlookers, Ratajkowski embodies the ethos of Intimissimi, celebrating femininity and the power of beautiful lingerie. Her enthusiasm shines through her words: “Intimissimi celebrates women and femininity in such an inspiring way, and I am excited to help introduce this iconic brand to more women across the US.”
Ratajkowski’s statement captures the essence of what lingerie symbolizes for many women today—confidence and empowerment. She believes that exquisite lingerie has the ability to uplift one’s spirit, and she finds Intimissimi to be a perfect vessel for this belief. The model’s passion for the brand is palpable and is reflected in her stylish choices for the promotional campaign. Clad in an elegant black ensemble that included the Couture de Nuit Lace Kimono and a captivating bandeau bustier, Ratajkowski showcases how elegant designs can merge sophistication with sensuality.
Moreover, her visuals on social media successfully convey a modern woman who embraces her body and individuality. The carefully curated images not only highlight the lingerie but also serve as a reminder of the importance of self-expression. With subtle makeup and her hair styled in a simple side part, Ratajkowski reinforces the message that true beauty lies in authenticity.
Ratajkowski’s appointment is particularly significant following the established legacy left by Jennifer Lopez, who was Intimissimi’s global ambassador. Lopez set a high standard with her own iconic representation of the brand, and Ratajkowski seems poised to take that legacy to new heights. It’s interesting to note how Ratajkowski even paid homage to Lopez in a creative Halloween costume that mirrored an unforgettable Red Carpet look from 2000, reflecting her appreciation and respect for the pop icon’s influence.
Matteo Veronesi, the Brand Leader at Intimissimi, praised Ratajkowski’s “charisma and undeniable presence” as a perfect match for the brand’s vision. This implies that not only does Ratajkowski embody the modern essence of femininity, but she also represents a new chapter for Intimissimi, aimed at connecting with younger audiences while staying rooted in values of empowerment and individuality.
With Ratajkowski joining the ranks of other ambassadors like Heidi Klum and her own daughter, the inclusion speaks volumes about Intimissimi’s dedication to reaching across generations. The brand not only aims to appeal to a diverse clientele but also champions the message of beauty spanning all ages, a concept that is increasingly vital in a world that often prioritizes youth.
As Ratajkowski embarks on this new journey with Intimissimi, her potential to inspire confidence in a diverse array of women while continuing to reshape the narrative around femininity in the lingerie industry cannot be understated. So far, her engaging presence boosts Intimissimi’s identity, inviting women to not only wear lingerie but to embrace it as a form of personal empowerment.
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