Charli XCX, the unconventional pop star known for her rebellious attitude and daring fashion choices, has once again captured the spotlight. The 32-year-old singer recently collaborated with Skims, Kim Kardashian’s popular fashion brand, for a sizzling campaign shoot that has set tongues wagging in the fashion world. Shot by renowned photographer Petra Collins, the images showcase Charli in a variety of wet and wild ensembles from Skims’ new Cotton collection, slated for release on August 21.
In the striking campaign photos, Charli XCX exudes confidence and sexiness as she models a range of Skims outfits. Whether she’s lounging outside in the rain in a V-neck sports bra and bike shorts, or cozying up indoors in a bandeau top and sweatpants, Charli effortlessly combines comfort and style in a way that only she can. The images have already garnered praise from fans, who have hailed them as “iconic” and “bratty”.
Charli XCX’s collaboration with Skims goes beyond just posing for the camera. In a statement shared by the brand, Charli expresses her excitement at working with a brand that prioritizes both comfort and style. She emphasizes the importance of feeling confident in one’s own skin, a sentiment that is echoed in her music and personal style. Charli’s partnership with Skims is a testament to her unique blend of edginess and glamour, a combination that has earned her a dedicated fanbase and cemented her status as a fashion icon.
Kim Kardashian, the mastermind behind Skims, shared her enthusiasm for teaming up with Charli XCX for the campaign. She praised Charli as a “megastar” in the music industry and beyond, highlighting her as a trailblazer in contemporary culture. The collaboration is a testament to Skims’ commitment to working with individuals who are at the forefront of their respective fields, pushing boundaries and challenging norms.
Charli XCX’s foray into the world of fashion is not a new development. In her music video for “Guess”, which features fellow pop sensation Billie Eilish, Charli is surrounded by a sea of bras and panties, many of which are luxury pieces from Agent Provocateur. The video serves as a bold statement on femininity, sexuality, and self-expression, themes that have long been central to Charli’s artistic vision.
As Charli XCX continues to push boundaries and defy expectations, her collaboration with Skims serves as a reminder of her fearless approach to both music and fashion. With her unique blend of confidence, creativity, and brattiness, Charli is a force to be reckoned with in the world of entertainment. As the Skims campaign comes to a close, it’s clear that Charli XCX’s star is only on the rise, promising even more exciting collaborations and boundary-pushing projects in the future.