Bella Hadid recently took to Instagram to express her disappointment with her involvement in Adidas’ Munich Olympics-themed ad that sparked controversy. She mentioned the lack of sensitivity that went into the campaign, emphasizing that she would never knowingly engage with any art or work linked to a tragic event.
Adidas has already issued an apology for the campaign, acknowledging the negative impact it had on Hadid and other models. The statement on Adidas Originals’ Instagram Story mentioned that connections were made to the tragic events of the Munich Olympics unintentionally, causing upset and distress to communities around the world.
Bella Hadid, who comes from a Palestinian background, has been known for her activism in supporting Palestinian causes. She emphasized that the campaign’s connection to the liberation of the Palestinian people was inappropriate, highlighting that Palestine is not synonymous with terrorism. Hadid made it clear that she stands for peace over violence and denied being antisemitic.
In her statement, Bella Hadid mentioned that both her team and Adidas should have been more aware of the historical significance of the events surrounding the Munich Olympics before releasing the ad. She admitted that more research should have been done to avoid unintentionally causing distress to communities.
Hadid, as a proud Palestinian woman, expressed that there is much more to her culture than what was equated in the controversial campaign. She emphasized the importance of not perpetuating stereotypes or linking her heritage to negative events, highlighting the need for a more nuanced understanding of different cultures.
Overall, Bella Hadid’s response to the Adidas Olympics ad controversy sheds light on the importance of cultural sensitivity, historical awareness, and personal responsibility in the world of advertising. It serves as a reminder that representation matters and that brands must consider the potential impact of their campaigns on diverse communities.
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